pot $515
Run two miles
1x per day, for 2 weeks
$5 penalty per miss

Read: Building a Story Brand

1 time a week for 4 weeks

We’ll be reading Building a Story Brand by Donald Miller **starting on the 5th August** “Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.” Week 1: Read section 1 (Chapters 1-3) = 27 pages Week 2: Read section 2.1 (Chapters 4-7) = 68 pages Week 3: Read section 2.2 (Chapters 8-11) = 48 pages Week 4: Read section 3 (Chapters 12-13) = 69 pages DFTBA!

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